Bring your Team Together with Branded Clothing!
Whether you have one employee or hundreds, investing in company branded apparel can help to elevate your brand.
Having branded clothing is a way to easily and continuously advertise your brand. It builds and nurtures client and customer relationships by keeping your brand top of mind.
But branded clothing is so much more than just adding your logo on a shirt. Branded clothing also strengthens corporate culture by making your team feel unified. It enhances team spirit, bringing your employees together to meet a common goal of building success for the company. Employees are your brand advocates and wearing branded apparel extends your brand’s reach to provide constant visibility.
Many think that creating custom branded clothing requires a large investment; however the truth is that custom branded apparel is very cost-effective. With many types of apparel and brands available, you can build a package that fits your budget. Economy items are always available, but there is the option to go with brand name items like Under Armour, Champion, Nike, and more.
Typically, a company’s logo will go on the branded apparel. For larger companies, such as a resort, managers may choose to purchase apparel for each outlet. For example, each retail outlet or restaurant may have their store/restaurant logo represented, instead of the company name itself. You may also consider printing an event logo instead of a company logo, especially for larger scale events which you want to gain a following. Staff can wear the apparel during your event and you can sell some as well! Take Musikfest, for example - fans purchase tee shirts and mugs each year to add to their collection.
Types of Branded Apparel
When most people think of branded apparel, most think of tee shirts, and while tee shirts are a great and popular option, there are many other types of apparel available:
● Polos - Polos are a great item for associates who may need something a bit more professional than a tee shirt. Polos are great for the workplace or to wear to a convention. The logo typically appears on the left side of the chest.
● Baseball Caps - Caps are a great way to showcase your brand when hosting less formal events and engagements like golf outings, concerts, and other outdoor events. Employees may also wear these in their leisure time, further sharing your brand with the public.
● Socks - Socks are not often considered when it comes to corporate apparel, but they can be such a fun way to engage associates. Men who wear slacks often like to wear fun socks underneath, so custom branded dress socks can be a fun addition. For employers who run outdoor events where employees are in shorts, athletic socks would be a good choice. There are even unique types of socks available, such as glow-in-the-dark ones.
● Cold Weather Gear- As the temperature drops, you may consider providing employees with branded cold weather gear like gloves, mittens, and winter hats. Whether they are working an outdoor event or simply wearing it to and from work, your brand will be on full display.
● Jackets - Jackets are not to be overlooked when it comes to corporate apparel. Since jackets are worn as the outermost layer, you don’t have to worry about your logo being hidden or covered. Whether you need something thin like a windbreaker, medium-weight like fleece, or something warmer, the EBC Shop can support your needs.
● Aprons - For associates who often get dirty, such as Chefs, aprons would be a wonderful appropriate corporate apparel choice. Adding your logo onto the center of the apron dresses up a boring apron, adds a pop of color, and shares your brand with everyone who walks by!
Custom corporate apparel is a form of continuous advertising that is both easy to create and unique. The clothing does the work for you, so you can sit back and do what you do best.
At EBC Printing & Signs, we custom print your company logo and branding on a variety of custom apparel such as t-shirts, hoodies, socks and more. Browse the EBC Closet today.
We take the guesswork out of choosing the right apparel for your team. Contact our brand specialists today! promo@ebclv.com