Custom Booklets are a great way to share your business’s products and services, tell your brand story, or educate your audience about a certain topic.

Booklets aren’t just quick, easy, and affordable to make; they’re also an impactful marketing tool! When it comes to reports, event programs, manuals, calendars, magazines, or catalogs, saddle-stitch booklets are the perfect option for sharing informative content. Whether you are keeping them around your business or sending out a monthly publication, these booklets help keep your customers and employees engaged and informed.

Why Consider Booklets?

Booklets are great for when you want to share more content than you would include in a flier or brochure. Booklets are short in length—usually containing somewhere around 20 pages—and are stitched with a saddle stitch rather than traditional binding. In addition, instead of being printed on regular copy paper, booklets are printed on glossy stock to give a high-quality presentation and finish. 

The most common booklet sizes are 5.5”wide by 8.5” high (small booklet) and 8.5” wide x 11” high (letter size booklet). The size chosen will depend on the needs and purpose of the project.

Types of Booklets

One popular use for booklets, especially during this time of year, is for annual reports. These documents provide stakeholders with a detailed overview of a company's performance over the past year. They may include things like letters to stakeholders, financial statements, a market analysis, and a future overlook of the business for the upcoming year.

Businesses may also use booklet format for other reports throughout the year like quarterly reports, monthly reports, business plans, project status reports, and more.

In addition to reports, other common uses for booklets include:

  • Product Catalogs
  • Manuals
  • Event Programs
  • Sponsor Decks
  • Cookbooks
  • Yearbooks
  • Activity Books and Coloring Books

Creating Your Custom Booklet

Creating custom booklets is your chance to tell your story and be creative. It’s true that people judge a book by its cover, so a stunning cover is a must! As the first impression of your booklet, you will want your cover to be eye-catching and engaging.

The inside pages should avoid being too text-heavy and have a harmonious balance between imagery and text. It’s also important to retain company branding throughout, so be sure to include logos and brand colors where it makes sense. 

If you need help bringing your vision to life, our team of designers are ready to help design your custom booklet today! Contact us at hello@ebclv.com to get started.


(610) 841-0786
hello@ebclv.com