Why Your Small Business Should Have Custom T-Shirts
Why Your Small Business Should Have Custom T-Shirts
Learn why custom branded t-shirts can be a unique, cost-effective form of advertising for your business.
Everyone knows that advertising and marketing are keys to a successful business. However, when most people think of advertising, they think of newspaper ads, billboards, and radio. Many people often overlook branded t-shirts as a form of advertising.
You may be wondering why does my company need branded t-shirts? There are many reasons to consider adding t-shirts to your marketing plan:
T-Shirts are Evergreen
A shirt featuring your logo and branding can last a long time. They're a marketing product that does not need frequent replacement and delivers great results long after printing.
They are Cost-Effective
Shirts have a relatively low cost initially, which allows you to allocate your big marketing budget to other areas.
They Create Professionalism and Consistency
Outfitting your associates in branded t-shirts is a great way to create consistency among the company. Wearing the same shirt creates a custom look and helps customers know who they can talk to for help.
They Push Brand Awareness
Logo t-shirts further your brand awareness. When potential customers see your logo on a t-shirt, they will come to know the brand. The more people they see wearing the brand allows them to trust the brand. This can—in turn—lead to an increase in sales.
Custom shirts also serve as a great form of evergreen marketing that allows you to showcase your business to the world.
How can I use custom t-shirts for my business?
That is the great thing about custom shirts—they can be used in so many ways! Below are some examples of how they are most used:
● Uniforms - If your business is more casual, a custom branded t-shirt may be an appropriate uniform for your employees. Wearing an item that looks the same allows customers to easily locate employees when they need assistance and provides a professional look.
● Conferences - Have a conference or trade show coming up? A branded t-shirt is the perfect piece to wear which allows you to be comfortable while still promoting your brand.
● Events - T-shirts are great for large annual events and festivals. They can be customized with the event or festival name, to be worn by employees working the event or even to sell to attendees.
● Retail Merchandise - Shirts can be added to retail offerings and sold just like any other item in your store, offering an increase in revenue.
● Giveaways - Not only can shirts be worn by your own team, but they can be used as giveaways to customers and clients alike. Customers love freebies and this is one that benefits you!
Determining how you will utilize your shirts is important and will help to determine what type of shirts to purchase. For example if you are using your shirts for uniforms, you may want a material that is thicker and longer lasting than if you were using them as customer giveaways. Keep in mind that the higher quality the shirt is, the more expensive it will be.
Tips for Designing Your Shirts
Designing your t-shirts is the most exciting part, but there are some things to keep in mind:
● Be Color Conscious - Understand that the more colors used, the higher the price will be. To keep costs down, you may consider a solid color tee shirt with black or white font. Knowing the colors you want to use will be important for the design process, as you want to make sure to use a font color that will show up on the shirt. (Navy blue font on a black shirt would not be a wise choice!)
● Select Imagery Carefully - Any images you use will reflect on your brand, so choose wisely!
● Keep it Simple - Think of a t-shirt as a wearable billboard. You want to keep the design simple and short on text so it can easily be ready by passerby.
Always make sure to have a few eyes on the design before sending it off to print!
If your company doesn’t yet have branded shirts, we invite you to start the process today! Click here to create yours!
